The Froyo Fresh Story

Born and raised in Overland Park, Kansas with two amazing parents and sisters, Tanya Rubin remembers growing up with the yearning of independence and of owning and operating her own business.

She began earning her own way at the age of fourteen and worked all through high school and college in restaurants, hotels, and the foodservice industry. She attended the University of Nevada, Las Vegas and graduated with a degree in Hotel Administration. That led to working at Courtyard by Marriott in various management positions for three years. She learned that caring for her customers and employees were equally important. Similarly, like layers in a cake, she built upon this to open her own business in 1992.

For twenty-three years, Tanya has been in the ice cream/frozen dessert industry. As trends come and go, Tanya decided to branch out into frozen yogurt, recognizing that the country was moving in a more healthy direction, but still wanting to indulge in frozen treats. One of her stores was in Westshore Plaza and that’s where Tanya first saw Tuti working in the food court. “I could not believe what a great personality Tuti had with all customers, it sort of blew me away!” She made an offer to Tuti and they have become best friends ever since. Tuti manages and runs the daily operations at Froyo Fresh, their newest venture in Westchase, Florida.

Tuti is quite an exceptional person. She loves children and getting to know all the customers on a first name basis, while remembering their exact orders every time they come in. ” To make it in today’s competitive world you need an outstanding product and service and that is what Tuti provides to all of our customers.”

Tanya also feels strongly about supporting the greater community, which continually support her and she likes to give back. Through annual fundraisers, Froyo Fresh supports students at local elementary, middle, and high schools as well as church’s, synagogues, sporting clubs/activities, music programs, the arts, and charities such as Relay for Life, Shriner’s Children’s Hospital, just to name a few.

Tanya resides in the Tampa, Florida WestChase area with her two teenage daughters.